Tuesday 9-18-07

7:30 AM	Registration Opens
11:30 - 2:00 PM	Expo Hall Hours
8:10 - 8:15 AM	Opening Remarks by Wendy Borow-Johnson, Boomj.com Inc.
8:20 - 9:30 AM	1.01 Keynote: Industry Leaders Assess the Effectiveness of Responses to Customers' Demands for Personalized Health Janice Jackson, Executive Director, Healthcare Innovation Sourcing, AstraZeneca Pharmaceuticals, LP; David Whitlinger, President & Board Chairman, Continua Health Alliance; Joseph Kvedar, MD, Director, Center for Connected Health, Partners HealthCare, Vice Chair, Department of Dermatology, Harvard Medical School; James Mault, MD, Director, New Products, Microsoft Corporation; Moderator: Vince Kuratis, Principal, Better Health Technologies presentation
Conference	Marketing to the New Health Care Consumer Chair: Andrew Jaffe, Compass Consulting		International Consumer Health on Demand Co-Chairs: Wendy Borow-Johnson, President, Media, Boomj.com Inc.; Vince Kuraitis, Principal Better Health Technologies		Boomers Business Health & Lifestyle Conference Chair: Richard Adler, Institute for the Future
Track Titles & Chairs	Marketing to the New Healthcare Consumer Chair: Andrew Jaffe, Compass Consulting	Blogging & Social Networking Summit (Day 2) Workshop Description Chair: Dmitriy Kruglyak, Trusted.MD Network	@ Retail Convenience Track Chairs: Wendy Borow-Johnson, Boomj.com Inc.; Tine Hansen-Turton, Concenient Care Association	@ Home and While Mobile Chair: Vince Kuraitis, Better Health Technologies	Health & Lifestyle Track Chair: Rod Falcon, Institute for the Future	Marketing to Boomers Track Chair: Richard Adler, Institute for the Future
9:40 - 10:30 AM	2.01 Communicating with Healthcare Consumers in the Age of Web 2.0 Fabio Gratton, Ignite Health Session Description	2.02 HOSPITALS & PROVIDERS: Trends, Strategies & Case Studies Nicholas Jacobs, Windber Medical Center & Research Institute; Tony Chen, HospitalImpact.org	2.03 / 2.04 Healthcare at the Point of Convenience for the Consumer David Whitlinger, Continua Health Alliance; Joseph Kvedar, MD, Center for Connected Health Partners Healthcare, Harvard Medical School; Web Golinkin, RediClinic Moderator: Simmi Singh, Health Industry Converge Partners, LLC		2.05 / 2.06 Baby Boomers: The Next 20 Years Nileeni Meegama, AARP Richard Adler, Chair; Rod Falcon, Chair Session Description Presentation
10:40 - 11:30 PM	3.01 Consumer Triggers: Bridging the Chasm Between Awareness & Action Mike Rutstein, DraftFCB Session Description	3.02 PHARMA & MEDICAL DEVICES: Trends, Strategies & Case Studies Agnes Shanley, Pharmaceutical Manufacturing; Rachelle Spero, GCI Digital Media; George Laszlo, The Laszlo Letter	3.03 / 3.04 Differentiating the Customer Healthcare Market: Segments in the Growing Health Technology Market & What They Really What Alice Watson, MD, Partners Healthcare; Elizabeth Boehm, Forrester; Michael Cantor, MD, JD, Dovetail Health Moderator: Wendy Borow-Johnson, Co-Chair Presentation		3.05 Boomers on the Road: Travel & Learning Perter Spiers, Elderhostel; Ron Manheimer, University of North Carolina Center for Creative Retirement Moderator: Rod Falcon, Chair Session Description	3.06 MatureMarket Innovations: Lessons from Japan Hiro Murata, Murata & Associates; Vicki Thomas, Thomas & Associates Moderator: Richard Adler, Chair Session Description
11:40 - 12:20 PM	4.00 Keynote How Boomers Will Revolutionize Healthcare & Retirement Meg Columbia-Walsh, CommonHealth
12:20 - 2:30 PM	Lunch in Expo Hall
2:30 - 3:20 PM	5.01 Case History: What Happened to Pfizer's Exubera? Andrew Jaffe, Chair; Mike Smith, Michael Smith Business Development Moderator: Clarke Caywood, Northwestern University presentation Session Description	5.02 WELLNESS & LIFESTYLE: Trends, Strategies & Case Studies John Bell, Ogilvy PR; Margaret Moore, Wellcoaches; Erin Anderson, American Cancer Society	5.03 The Extended Medical Home: Collaboration to Improve Health & Wellness Cris Ross, MinuteClinic; Terry McGeeney, MD, MBA, TransforMED, American Academy of Family Physicians, Paul Grundy, MD, MPH, IBM Moderator: Wendy Borow-Johnson, Co-Chair Presentation	5.05 Boomer Tech Gary Moulton, Microsoft; Elizabeth Boehm, Forrester; William Lalinde, Motorola; Don Jones, Qualcomm Moderator: Gary Arlen, Arlen Communications Presentation Session Description Presentation		5.06 Talking to Boomers: Dos & Don'ts Jim Gilmartin, Coming of Age; Marvin Waldman, The Shadow Group Moderator: Richard Adler, Chair presentation presentation Session Description
3:30 - 4:20 PM	6.01 / 6.02 /6.05 Shopping 'Til They Drop: How Boomers Are the Future for Retailers - Understanding Current Data & Trends Matt Thornhill, Boomer Project; Kim Rayburn, BIgResearch Session Description This session only - available to ICHDC & Boomers attendees		6.03 Opportunities & Risks for Hospitals in the Convenient Care Clinic Carol Greenland, Park Nicollet (invited); Web Golinkin, RediClinic; Scott Fenn, Memorial Hermann Health Network Providers Moderator: Tine Hansen-Turton, Convenient Care Association, Co-Chair	6.04 Assistive Technologies Arrive Home: What's Hot, What's Not and How Things Work Stephen Intille, PhD, MIT; Stever Aubrey, Dovetail Health; Allison Gage, Living Independently; Paolo Bonato, PhD, Spaulding Rehab Hospital & Havard Medical School Moderator: Wendy Borow-Johnson, Co-Chair	6.05 Shopping 'Til They Drop: How Boomers Are the Future for Retailers - Understanding Current Data & Trends Matt Thornhill, Boomer Project; Kim Rayburn, BIG Research Session Description This session only - available to ICHDC & Boomers attendees	6.06 Focus on Boomer Women Sandra Timmermann, MetLife; Vicki Thomas, Thomas & Associates; Eileen Marcus, Fleishman Hillard, FH Boom Moderator: Richard Adler, Chair presentation Session Description
4:30 - 5:20 PM	7.01 Keynote: Putting Nice to Work for You in Talking to the Healthcare Consumer Linda Kaplan Thaler, Author & Chief Executive Officer & Founder, Kaplan Thaler Group Session Description
5:50 - 7:30 PM	Award Reception