| 7:30AM - 6:00PM | Registration Opens | ||||||
| 11:30AM - 1:30PM | Expo Hall Opens | ||||||
| Marketing to the New Health Care Consumer Workshops | Blogging & Social Networking Summit - Day 1 | Empowering, Engaging and Embracing Today's Women as Health Influencers & Decision Makers in Health | From Youthquake to Agequake: The Transformative Future of the Baby Boom Generation | Communication, Marketing & Administration: Strategies to Transition Your Employees to a Consumer Healthy Company | Convenient Care Clinics: Getting it Right | CDH Certification | |
| Chair: Andrew Jaffe, Compass Consulting | Chair: Dmitriy Kruglyak, Trusted.MD Network | Co-Chairs: Wendy Borow-Johnson, Boomj.com Inc. & Kelley Connors, KC Healthcare Communications | Chair: Brent Green, Brent Green & Associates | Co-Chairs: John Nail, Industry Radar and Karen Kirkpatrick, InfiniSource Sponsors: Quantum Health, RediClinic and Wellcoaches |
Sponsor: Pathway Alliance Moderator: Michael Rubenstein, Pathway Alliance |
Chair: Janet Trautwein, NAHU Sponsor: NAHU Speakers: Megan Spicer, Great-West Healthcare |
|
| 8:00AM - 12:00PM |
Advocacy - Positive Messaging: Dos and Don'ts in Building the Case for Pharma-Based Healthcare Context Planning: How to Reach the Right Customer with a Relevant Experience Jennifer Petterson, Edelman |
THE IMPACT: New Media Technologies in Health and Care MYTHS vs. REALITY: From Social Media to People-Powered Health(care) OPEN BRANDS: Trading Message Control for Consumer's Trust |
Workshop Description Myths Debunked/ Integrating New Media & Traditional Media/Cause Marketing & Branding Breakout/ Roundtable Discussions Integrating New Media & Traditional Media Cause Marketing & Branding Baby Boomer Topics Marketing for Success to the Boomers The 7 C's of Brand Attachment |
Workshop Description - Major Historical & Cultural Factors Making Baby Boomers a Distinctive Generation that Can Be Reached Through Target Marketing - "Age - Period - Cohort" Model: The 3 Social, Cultural & Psychological Influences on Boomers' Values & Motivations Today - Why & How Generational Marketing is Gaining Momentum, Including New Boomer Market Segmentation Research - Marketing Case Studies from Major Consumer Brands such as Rodale & Fidelity Investments, Demonstrating How Targeting Boomers Can Be Successful in Advertising & Direct-Response Marketing - Understanding Today's Healthcare Consumer With Respect to Ethical Consumerism & Healthy Aging - Which Advertising Media are of Critical Importance in the Marketing Mix When Targeting Boomers, Including Case Studies of Advertisers that Have Been Successful at Reaching Boomers - A Futurist's Perspective: The 5 New Boomer Mega-trends that are Challenging & Changing Marketing Strategies in Major Industries Targeting this Generational Cohort |
Introduction/Overview Roundtable: Talk About Planning Portion of Work Your Company's Platform for Success Developing Effective Communication Strategies Consumer Engagement-The Key to Success |
I. Convenient Care vs. Convenient Care Plus II. Creating a Proper Pro-Forma, Construction & Construction Design Issues and Understanding the Complexities of How to Combine Best Practices with an Efficient Marketing Stategy III. Getting the most out of your Convenient Care Clinicians IV. The Importance of Continuity of Care V. The Importance of Making a Determination About How Your Business Model is Linked to Your Overall Mission
| 8:00 to 12:00 Presents comprehensive guidance on eligibility, contributions and all technical elements Provides two frameworks: one for selling CDHC and another for implementing CDHC, which brokers may share with employees Suggests enrollment & communication strategies & tactics Involves class participants in breakout discussions on ways to implement specific, hypothetical cases CE for Insurance Producers applied for an already approved in many states. Certification will be given following completion of an online exam. |
| 12:00 PM - 1:00 PM | Lunch Service Available in the Expo Hall | ||||||
| 1:00 PM - 4:30 PM | Marketing to the New Health Care Consumer Workshops | Blogging & Social Networking Summit - Day 1 | Empowering, Engaging and Embracing Today's Women as Health Influencers & Decision Makers in Health | Boomer Insights Part 2: Identifying Consumer Trends & Their Impact on the Future of Healthcare | Communication, Marketing & Administration Strategies to Transition Your Employees to a Consumer Healthy Company | Lifestyle Segmentation Lens for Boomers and Women: The Healthcare Super Segments | |
| Chair: Steve French, Natural Marketing Institute | Chair: Walt Tudor, Hoyt Highland/Pathway Alliance; Doug Hurst, Axciom; Matt Thornhill, Boomer Project |
||||||
|
Crisis Management Case History: Doing More Than Duck & Cover Media Planning in the Digital Age Going Beneath the Surface: Behavioral Analytics as They Apply to the Healthcare Space Presentation |
READY, SET, BLOG: The Nuts & Bolts of a Social Media Project (2 Hour Workshop) HELPING HAND: Social Media as a Platform for eHealth Applications |
TalkTank(TM) - a KC Healthcare Promotion |
Boomer Insights: Identifying Consumer Trends and Their Impact on the Future of Healthcare Financial Health Generation Jones |
Compliance Issues and Wellness Plans Redefining Strategy How to Integrate CDHP, Wellness and New Care Options Real Life Examples of Success |
Exploring and Using the Power of Geo-Demographics and Lifestyle Profiling and Targeting Beyond the Age Demographic: Understanding and Reaching Boomers Where & How They Live Beyond the Gender Demographic: Understanding & Reaching Women Where & How They Live |
||
| 4:30 PM - 7:30 PM | Grand Opening Cocktail Reception in Expo Hall | ||||||