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The 2nd Marketing to the New Health Care Consumer Conference

Discover what marketing, sales and product experts need to understand and meet the changing demands of the new healthcare consumer.

Consumer Health World Conference Chair


Wendy Borow-Johnson

President, Meida
Boomj.com Inc.
details

Keynote Speaker

Thaler

Linda Kaplan Thaler

Chief Executive Officer and Chief Creative Officer
The Kaplan Thaler Group
Co-Author, "The Power of Nice"
details

Track Chair

Taylor

Janet Taylor, MD

Founder
Mind Projects, Inc.
details

Marketing to the New Healthcare Consumer Conference Speakers Include:
Becker

Bonnie Becker

Senior Director
Yahoo-Health
details
Doyne

Karen Doyne

Managing Director, Crisis & Issues Management
Burson-Marsteller
details
Gratton

Fabio Gratton

Co-Founder and Chief Innovation Officer
Ignite Health
details
Kline

Kathy Kline

Vice President and Consumer Context Planning Director
Starcom Worldwide
details
Rutstein

Mike Rutstein

Executive Vice President and Director, Consumer Helathcare
DraftFCB
details
 

Areas of Focus Include:

  • Healthcare Advertising
  • Pharma
  • Wellness and Fitness
  • Direct to Patient Protocol
  • Blogging & Social Networking
  • Multi-Cultural Consumers
  • Marketing to Women as the Healthcare Decision Maker
  • Media Planning
  • Engagement/Connection Planning
  • Marketing to Physicians
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