BOOMERS BUSINESS CONFERENCE
This Week's Guest Blogger

Mike Magee, MD
Host, Health Politics with Dr. Mike Magee

The Boomers Business Conference
Learn what the healthcare community must know to market to and provide care for this exploding, consumer-empowered, and, yes, aging market segment.
Sessions Include:
Changing Consumer Healthcare Behavior and Demands that are Redefining the Market Rules
The Baby Boom Generation and Their Needs: The Largest Study Ever Conducted on the 42+ Population
Boomers Take Control of Their Health: Self-Monitoring and Technology
Developing Optimal Marketing Strategies for Baby Boomers
Consumers as Partners in Healthcare Decision Making
The Role of Informediaries and On-line Communities
Creating New Opportunities in Consumer Health
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