Wayman
Jennfer Wayman
Senior Vice President and Group Director
Social Marketing Practice
Ogilvy PR
Jennifer has more than 15 years of experience in healthcare communications and social marketing.  As the group director for Ogilvy Public Relations Worldwide’s Social Marketing Practice in Washington, DC, she is responsible for working with account teams to ensure quality, results-driven service across all social marketing projects.

Currently, Jennifer oversees Ogilvy’s work with the National Heart, Lung, and Blood Institute on three different initiatives.  The first is The Heart Truth, an award-winning national awareness campaign about women and heart disease that started the national women’s heart health awareness movement.  Jennifer’s team created and launched the Red Dress as the national symbol for women and heart disease awareness which helped to garner widespread media coverage of the issue – including cover stories in both Time and Prevention.  The team also leveraged the Red Dress creative concept to form a groundbreaking partnership with the fashion industry and prompt partnerships with nearly 100 corporations and national and community-based organizations including Johnson & Johnson, General Mills, Minute Maid, GLAMOUR, Woman’s Day, Essence, and Hispanic Magazine.  In addition, Jennifer leads NHLBI’s campaign – Stay in Circulation – to raise awareness of peripheral arterial disease and oversees Ogilvy’s media relations support for the Institute, which has included the launch of national guidelines for the prevention and treatment of various cardiovascular risk factors (cholesterol, hypertension, obesity) and the release of findings from the landmark Women’s Health Initiative.

Jennifer also oversees Ogilvy ’s work for Merck on Zostavax, the company’s shingles vaccine.  Ogilvy’s work on this product began in pre-approval, included support for the FDA Advisory Committee Hearing and FDA approval announcement, and continues with a national social marketing effort to raise awareness of shingles coupled with ongoing product support.  From 1996 through 2002, Jennifer directed the agency’s work on STRONG WOMEN, INSIDE & OUT, a 110-member osteoporosis education and advocacy coalition sponsored by Merck that put osteoporosis on the national health agenda and helped to pass Medicare legislation for reimbursement of BMD testing.