Linda Kaplan Thaler
Co-Author
"The Power of Nice: How to Conquer the Business World with Kindness"

Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her 25 years in the advertising and entertainment business.  She is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are:  “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us), “Kodak Moments” (Eastman Kodak), and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.
Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. KTG has been ranked by industry publications as the fastest-growing New York agency and touted for its breakthrough creative and immediate results. Its blue-chip clients include Procter & Gamble's Clairol Herbal Essences, Dawn and Swiffer, Aflac, Continental Airlines, Marshalls, Pfizer, Foxwoods Resort Casino, Office Depot, Outback Steakhouse, the American Red Cross, Revlon, U.S. Bank and Trojan.
Linda and her agency are responsible for some of the most memorable advertising in America. The hilarious quacking Aflac Duck campaign is just one of the agency’s cherished accomplishments. The Clairol’s Herbal Essences campaign has not only had a measurable impact on product sales (making Herbal Essences the number-two shampoo on the market) but continues to influence pop culture.