Fabio Gratton is the Chief Innovation Officer and a founding partner of Ignite Health, one of the fastest-growing healthcare agencies in the US. Ignite has won more than 100 industry awards, most of them for its interactive work. Gratton works closely with the agency’s creative and account teams to develop Internet strategies for all agency clients. Gratton, a graduate of UCLA’s acclaimed film program, worked as a screenwriter prior to channeling his passion for storytelling to the medical marketing industry. “In Hollywood we try to create experiences that transport people to another world,” says Gratton, “In healthcare marketing our job is not that different. We try and create experiences that will educate, motivate, and inspire people to take control of their own health. In essence, we want them to become the stars of their own lives.” In an effort to meet this objective, Ignite recently launched Incendia Health Studios, a purpose-driven media company focused on creating media properties that leverage rich media, video, and interactive technologies to engage people living with chronic illnesses and those who care for them. In addition to helping develop Internet strategies for existing Ignite clients, Gratton has assumed President and CEO responsibilities for Incendia.