Clarke Caywood, PhD
Director, Graduate Program in Public Relations
Medill Graduate School, Northwestern University

Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations.

He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003). He received the Educator of the Year Award from the Sales and Management Executives - Chicago Chapter.

Dr. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media, and print tracking for public relations and marketing. He is also an expert in blogger tracking