John Bell

Managing Director and Executive Creative Director
360° Digital Influence 

John heads up the 360° Digital Influence team - Ogilvy PR’s global digital practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways.  His team has developed and executed social media strategy for clients as diverse as Lenovo, Unilever, all the way to the department of Health and Human Services. The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing.

John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web properties from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the visual design studio for the joint ITV venture between Viacom and AT&T.

Currently, John serves on the board of the Word of Mouth Marketing Association.