Bonnie Becker
Director, Pharmaceutical Category
Yahoo! Search Marketing

Bonnie Becker leads strategic healthcare category initiatives for Yahoo! Search Marketing. She focuses on the pharmaceutical industry to develop best practices and pioneer new consumer research, while working directly with advertising clients.

Bonnie gained expertise in healthcare during her five year tenure at Pfizer, where she worked in product management. In this role, she was responsible for leveraging consumer insights and category trends to develop marketing plans and brand strategies for several aggressive growth brands. While at Pfizer, Bonnie was honored with the President’s Innovation Award, their highest global honor in Consumer Healthcare, as a result of her work on successful product launches. Prior to Pfizer, Bonnie worked in the Global Marketing Group at Polaroid.