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HEALTH CARE BLOGGING SUMMIT

Blogging Summit

Healthcare Blogging Summit 2006
The New Rules of Marketing

Monday, December 11th, 2006 | 12:00PM - 5:00PM
Healthcare Blogging Summit

Chair: Dmitriy Kruglyak, The Medical Blog Network

Opening Remarks
Dmitriy Kruglyak, The Medical Blog Network
Keynote: The Blogging Revolution - Why Healthcare will be Transformed and How Other Industries Show the Way
Steve Rubel, Senior Vice President, Edelman, Publisher, Micro Persuasion
Healthcare Blogging - Facts & Issues: Understanding Size, Influence and Rules of the Healthcare Blogosphere
Report Presenation: Fard Johnmar, Envisioning Solutions; John Mack, VirSci Corporation; Mike Smith, Michael Smith Business Development; Robert Coffield, Flaherty, Sensabaugh & Bonasso, PLLC
Moderator: Dmitriy Kruglyak, Chair

Healthcare Blogging - People & Case Studies: Discussing the Value of the New Media with Blogging Healthcare Leaders
Keynote Presenter: Jay Bernardt, PhD, MPH, CDC National Center for Health Marketing
Nicholas Jacobs, Windber Medical Center & Research Institute; Richard Petty, MD, Promedica Research Center; Patricia Goldman, March of Dimes; John Bell, Ogilvy PR
Moderator: Carol Kirshner, Promedica Research Center

Presentation: Healthcare Social Networking - The Next Frontier - Trusted.MD: New Ways for Connecting Healthcare Stakeholders
Dmitriy Kruglyak, The Medical Blog Network

Healthcare Blogging - Strategy & Tactics: Mapping Out Your Game Plan - The Nuts & Bolts of Getting Started
Enoch Choi, MD, Palo Alto Medical Foundation; Shahid Shah, Netspective Communications; Craig Lefebvre, PhD, Lefebvre Consulting Group; Elisa Camahort, BlogHer
Moderator: Toby Bloomberg, Bloomberg Marketing
Closing Remarks
Dmitriy Kruglyak, Chair
| ©2006 Transmarx